Dream Big: How To Succeed In Today’s Volatile Music Biz
I spoke to Adam Gold from American Songwriter recently for a piece he was working on about the changing music business and best practices for success. A couple of my comments made the piece, along with...
View ArticleMusic Marketing Clinic
I did a quick 30 minute open house in the Berkleemusic studios a couple of weeks back. We talked about free music, radio, distribution and retail, setting up your website, and some other things. Take a...
View ArticlePlaying Music on a Bike: 1963 vs 2012
A friend of mine turned me onto a company called Cogoo which has created a way to turn a BMX bike into a fully functioning music mixer. Check it out here: I love this juxtaposition with the original...
View ArticleKarmin and a DTF Approach to Building Up Leverage
Karmin was signed by LA Reid last year to be the flagship artist of the revived Sony imprint, Epic. Over the past 12 months, they’ve played Saturday Night Live, Leno, and Ellen. Their single...
View ArticleHow to Execute a Successful Fan Funding / DTF Campaign
I’m working with Dave Kusek to update his Future of Music online course. One of the topics that we are covering in the update is effective funding techniques, from traditional options to newer options,...
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How Does Spotify Pay Artists? Interview with Spotify’s D.A. Wallach
Grizzly Bear was blowing up my Twitter feed this weekend after asking the question: what’s up with Spotify’s payment model? It’s not an uncommon question lately, likely due to the fact that no one...
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Student Spotlight: Interview with Rachael Yamagata
You might know Rachael Yamagata as a performer who’s toured with The Swell Season, Sara Bareilles, Adam Cohen, and opened for David Gray solo at Madison Square Garden. You might also know her as a...
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Blue Note: The Best Music Discovery App On Spotify
I’m a jazz guy, and although I spend a fair amount of time in the vaults of Verve, Riverside, Columbia, and many others, my first love is Blue Note. The relationship started when I heard Stanley...
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Vaulternative Approach to Funding
For developing, unsigned artists, there can certainly be a bit of a “Catch 22″ when it comes to funding the activities they need to find their core fanbase, engage with this fanbase, and ultimately...
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Funding Your Music Project: NAMM Presentation
A few folks asked that I post the funding presentation that I gave at NAMM this year. There’s three parts to this presentation: what you need to have in place before you start your campaign,...
View ArticleBoards of Canada and Participatory Marketing
I spoke with NPR’s Sami Yenigun last week for a piece he was working on about Boards of Canada’s pre-release marketing campaign. You can hear the full interview here: Morning Edition – Boards of Canada...
View ArticleCase Study: Topspin Student Matt Stine on Connecting With Fans And Giving...
I had Matt Stine as a student in the inaugural run of my Online Music Marketing with Topspin course, and it’s a thrill to see him put the sales and marketing tactics we discussed in the course into...
View ArticleMusic Marketing Presentation @ MIDEM
I had the opportunity to present at MIDEM in Cannes a couple of weeks ago. Check out a video of my “Direct to Fan: From Foundation to Execution” presentation below. Unfortunately, whomever edited this...
View ArticlePromoting Fundraising Efforts with Video
Check out a fun video from Austin-based The Bright Light Social Hour promoting their recording fundraising effort. More here Thanks to Ihor Gowda for the tip!
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Live Event Marketing Analysis for a Developing Band
Even with all the buzz around online Direct To Fan marketing tools and techniques, I still firmly believe that live events are one of the best ways to connect directly with fans in a meaningful way....
View ArticleJames Brown Dancing Lessons
The best part of this instructional video is that James Brown is dancing to James Brown music. What else is he going to dance to? via Pathway To Unknown Worlds
View ArticleUsing uStream to Host a Webcast
I talk a lot in my course about the fact that touring “kickstarts” (I need a better phrase here, I think, one that does not make me thing of Mötley Crüe every time I write it) all the other marketing...
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The Word of Mouth Manual Volume II
One needs only to take a walk down Boylston Street pass the new Apple store at 8AM to see how important word of mouth is to Apple and their new iPhone. Apple is legendary for their marketing (customer...
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Vaulternative Approach to Funding
For developing, unsigned artists, there can certainly be a bit of a “Catch 22″ when it comes to funding the activities they need to find their core fanbase, engage with this fanbase, and ultimately...
View ArticleClik here to view.
Funding Your Music Project: NAMM Presentation
A few folks asked that I post the funding presentation that I gave at NAMM this year. There’s three parts to this presentation: what you need to have in place before you start your campaign,...
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